Earlier while creating a Website or a Blog, you had to optimize your site for SEO - Search Engine Optimization. You had to put keywords, tags and headers on your site.
However today it is necessary to optimize the site for AI.
You have to put "AI Marketing copy" on your website.
So if you include the statement "Fresh and Youthful" in the description of your product, which you sell online...........
Then when internet users, do an AI search for your product, the AI agent will display a statement with the phrase "Fresh and Youthful."